Culture in the Digital Age in Developing Countries: The Case of Madagascar

Abstract

In Madagascar, digital transformation offers opportunities but also challenges. The PROM’ART project, supported by UNESCO–Aschberg, highlighted persistent inequalities among artists, especially by gender, region, and income. Most cultural professionals are concentrated in Antananarivo, with better access to infrastructure, digital tools, and markets, while rural artists face limited connectivity and training. Music is the most dynamic sector due to digital tools, while other arts remain underdeveloped. The digital divide continues to marginalize women and rural communities. However, technologies such as streaming, virtual/augmented reality, and artificial intelligence can expand access to cultural heritage, foster creative entrepreneurship, and increase international visibility. Investment in infrastructure, inclusive training, and equitable funding is essential to democratize culture and reduce inequalities.